ARGs a different take on marketing
Over the last few days whilst surfing around to see whats new on the internet, ii stumbled upon ARGs or Alternate Reality Gaming. Ok so its not strictly a new concept but most deffinately a clever concept.
The basic idea is that you use technology such as email, mobiles and other real world technology as well as traditional snail mail to interact with a fictional alternate reality by solving clues and puzzles. What i particularly like is that you can become immersed in this world along with others to reach the end goal.
The obvious driver is to market a product or a service but it very refreshing to see a different spin on marketing as supposed to in your face mass advertising which must be starting to jade everybody, traditional marketing almost needs to follow a predefines set of rules to become successful where as ARGs define their own rules.
One point of note whilst discussing this concept with my wife last night over dinner, she could understand it but questioned why? So this leaves me believing that although i like the ARG approach there is still plenty of life in the good old Bogof offer
Good staing point : www.argn.com
By Sheridan on 28 May 2008.