Requirements
To design and develop a search engine optimised website, eMail marketing and blogging solution as well as integrated visitor statistics and reporting.
Design
The design and planning involved up-front keyword research and analysis of the market place.
- Research:
- Competitors in the marketplace.
- Keywords and phrases that were relevant to the business and most likely to be used as queries by search engine visitors.
- Plan:
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- Define objectives and key strategies.
- Marketing and communicating the vision.
Develop
Development of website optimised for visibility in major search engines to included blogger content management system for adding, editing and deleting latest news items which were also converted into an RSS feed on the fly.
Development of eMail marketing solution that included - eMail design, subscriber management, forward to a friend functionality and real time reporting.
- Development:
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- Website design and development.
- Latest news content management system.
- eMail marketing, subscriber management and reporting.
- Email template and delivery platform.
- Linkage strategy.
Promote
A 12 months promotion package was choosen for the initial launch which includes XML site map creation and submission to Google, Yahoo and MSN. This helps raise the visibility of every page and is backed up with on-going submissions to high profile sites.
Set up of user statistic accounts, integration into website to provide the customer with detailed reporting of their site in real time 24 hours a day.
Integration of eMail and subscriber management into website and hooking up to client database.
- Promotion:
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- 12 months web site promotion.
- Open directory submission and link building.
- eMail marketing.
- XML site map creation and submission.
If you would like Twist Systems to Design Develop or Promote your next project then get in touch, we're nice people to work with.
- Our latest case studies:
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Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
Having just opened a bed and breakfast business we recognised the importance of good marketing and were in no doubt that a good website was essential. We knew what we didn’t want – a site which just replicated an entry in any tourist brochure; somehow we wanted to capture our ethos of warmth and hospitality.
From day 1 it was clear that Richard and Sheridan had engaged with this concept and shared our enthusiasm and vision. As the website evolved we were not only impressed with their technical knowledge and strategic thinking but their ability to listen and help us articulate our ideas.
We felt involved with every stage of the website design so when the finished product was delivered (on time!) we were delighted with the result. Their after- sales training and support has been excellent and we feel certain that the rapport we have established with the company will enable us to move forward with confidence.
Anne & Jenni Wardle
Boat House Bed & Breakfast
