Requirements
To develop a stylish and sophisticated brand with website optimised for presence on search engines.
The solution needed to be tailored towards the "discerning golfer" looking for a championship golfing experience and tourism break combined with:
- Luxury, Pampering / Indulgence.
- Gourmet.
- Out and about in nature.
- Culture, sightseeing and shopping.
Design
The design and planning involved pre-start market and keyword research, indentifying of strategic partnerships and alliances, development of business plan, marketing strategy and funding.
Collaboration and support provided by Business Consultants Nicholas Marketing.
- Research:
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- Competitors in the marketplace.
- The target market and types of product to be included.
- Keywords and phrases that were relevant to the business and most likely to be used as queries by search engine visitors.
- Grant sourcing.
- Plan:
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- Define objectives and key strategies.
- Innovative and distinctive packages.
- Partnerships and strategic alliances.
- Content and source imagery.
Develop
The process involved multi brand development and colour palettes integrated into a search engine optimised web site with marketing strategy.
Media support supplied by Visit Wales.
- Development:
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- Marketing strategy.
- Multi brand, layout and colour palettes.
- Web site architecture integrated with keyword research.
- Build to W3C web standards.
- Dynamic homepage elements.
- Keyword link building strategy.
Promote
This involved the set up of user statistic accounts and integration into web site to provide detailed reporting of their site in real time 24 hours a day.
A 6 months promotion package was choosen for the initial launch which included:
- Promotion:
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- Web site statistics and user accounts.
- 6 months web site promotion.
- Open directory submission and link building.
- XML site map creation and submissions to major search engines.
- Promotion on Wales business and community promotion network.
If you would like Twist Systems to Design Develop or Promote your next tourism project then get in touch, we're nice people to work with.
Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
We needed to have a website built for a new arm of our golf holiday business. We approached Twist Systems and after several meetings they helped us draw up a cohesive plan for brand design, search engine optimisation and of course the website itself.
We were very impressed with not only the overall service package, but also the commitment and dedication Twist showed in ensuring the site was spot on. The attention to detail was key, other times it was the wow factor of a new addition they had voluntarily introduced.
We were so pleased with the work, we asked them to also overhaul our existing site. The feedback from customers and suppliers alike has been unbelievable.
Thank you Lads!,
Mark Pearce
Golf in Style Wales
