Matthews Estate Agents

Originally part of the Hunters Property Group - Matthews Estate Agents were looking to re-brand themselves both on-line.

Covering a wide range of properties throughout Cardiff and Overseas, Matthews position themselves to be upmarket, mainly due to the unrivalled customer service that they offer. Matthews do more for your money!

Elements:
  • Keyword research and analysis.
  • Web design and development.
  • Dedicated hosting with visitor statistics.
  • Search engine optimisation and maintenance.

Requirements

To design and develop a clean and visually appealing website for an estate agency dealing in residential property sales throughout Cardiff, as well as overseas property, market valuations, and idependent mortgage advice.

Search engine optimisation and promotion was paramount in providing an on-line property window to both the Welsh and UK property markets.

Design

The initial planning involved on-site consultation with keyword analysis to form the foundations for the website strategy.

Research:
  • Keywords relevant and most likely to be used as queries by search engine visitors.

Develop

The process involved design concepts and colour palettes which were further developed into final chosen pieces. Identified keywords formed the basis for the websites architecture and linkage strategy.

Integration of property search results data and functionality from Reap IT, providers of computer software and services to the major property sales and lettings estate agents in London and across the UK.

Development:
  • Website design and development.
  • Styling of XML data through XSLT for property search results.
  • Featured property.
  • Property features tags.
  • Integration of lightbox for image gallery.
  • Linkage strategy.

Promote

Our promotion set up package was choosen and includeds: Keyword research, set up of user statistic accounts to provide detailed reporting of website traffic in real time, open directory submission, XML site map creation and submission to Google, Yahoo and MSN.

Promotion setup:
  • Keywords analysis and reports.
  • Website statistics account.
  • Website keyword account.
  • Open directory submissions.
  • XML site map creation and submissions to Google, Yahoo and MSN.
Maintenance:
  • Weekly featured property updates.
  • Keyword updates and link building.

If you would like Twist Systems to Design Develop or Promote your next project then get in touch, we're nice people to work with.

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Client testimonial

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David Matthews
Property for sale Cardiff

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