Requirements
To design and develop the brand, website and marketing materials for a modern estate agency in The Bow Quarter a Grade II listed site that offers modern urban living within an historic setting.
Search engine optimisation was paramount to provide an on-line property window in a competitive East London Property Market.
Design
The design and planning involved pre-start market and keyword research.
- Research:
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- Keywords and phrases most likely to be used as search queries by customers.
Develop
The process involved the designing of brand, colour palette and website concepts which were developed into final chosen pieces.
All the elements were then integrated across all identity materials, vehicle livery/decals, for sale boards with researched keywords forming the basis for the web sites architecture and link strategy.
Integration of industry leading search facilities and functionality from Dezrez winners of the Estate Agent & Letting Agent Awards 2008.
- Development:
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- Brand, colour palettes, web site and photography.
- Integrate branding across all marketing materials.
- Website structure and content based on keyword research.
- Styling of XML data through XSLT for property search results.
- Linkage strategy.
Promote
This involved the set up of statistic accounts to provide in-depth reporting 24 hrs a day, 365 days a year.
A 12 months mainteneance and promotion package was choosen to includes further keyword analysis and pro-active updates to fine tune and raise on-line visibility.
XML site map creation and submission to Google, Yahoo and MSN to raise the visibility of every page and is backed up with on-going submissions to various other high profile sites.
- Promotion setup:
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- Keywords analysis and reports.
- Web site statistics account.
- Web site keyword account.
- Open directory submissions.
- XML site map creation and submissions to Google, Yahoo and MSN.
- 12 months promotion and maintenance:
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- Monthly statistics reporting.
- Monthly keyword reporting.
- Keyword updates and link building.
- Pro active design and development work.
If you would like Twist Systems to Design Develop or Promote your next project then get in touch, we're nice people to work with.
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Twist Systems Limited: A UK company registered in England & Wales No. 5825181.
Client testimonial
Coming soon...
Shania Woodruff-Ellens
Simply Bow Quarter